Business Skills: Understanding Audiences - Unity Theatre

Business Skills: Understanding Audiences

14 July

Show time 11:00am

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Following a series of consultation sessions with creatives across Liverpool about what they’d like to see in lockdown, we’ve developed a new digital skills programme, Building a Business, designed to help artists create a sustainable and successful model for working.

Our first session will look at how to create an audience development plan.

Highlights of the session include:
• Identifying different audiences
• Understanding your current relationship with different audience members
• Segmenting your audiences and communication platforms
• Using accessible language in your communication
• Thinking beyond categorisation

The session is suitable for artists, producers, administration staff and fundraising teams. Resources, reading and templates will also be shared and 1:1 follow up sessions offered to those attending the session who would like consultation on their current audience plans.

This session will be ran by Rachael Welsh (Business Development Manager).

Building a Business Event Series

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Tuesday 14th July